Grey Goose launched its’ immersive global pop-up event series, Boulangerie Bleue, this past Thursday on the water in NYC’s esteemed financial district. Every last detail of the Le District space was converted into the French Riviera, complete with DJ Zimmer, a musician and producer associated with the new wave of Parisians redefining French House Music, and their very own cloud making machine! Early in the evening a selection of guests were welcomed with a private dinner where extraordinary French inspired cocktails were served alongside a very intricate tasting menu handcrafted by the influential list of culinary and mixology experts in house. The perfect presentation to help send everyone off accordingly into the soiree of the season!
On site was their incognito Camionette; The world’s most intimate cocktail bar. Here you may reserve a spot for a most private consultation (for two) where guests have the ability to tailor the ever-timeless vodka martini to fit their own personal style. For us, we wound up favoring the two opposite ends of the spectrum. The ‘50/50’ and ‘The Gibson’; two delicious, and quite classic, martinis.
The party was home to several stylized versions of their summer signature cocktail, Le Grand Fizz. (Melissa’s personally favorite!) Also readily available was their latest (and to Luke especially, GREATEST) Grey Goose VX. An amazing mixture of Grey Goose and a few precious drops cognac. If you have the chance to sip, we say INDULGE THE SENSES! It’s absolutely amazing.
At any one of our events, you can easily spot Luke from the crowd as he can be seen with a full bottle of it ..like a stylish evening accessory.
Tom Swift, Global Vice President of GREY GOOSE was quoted as saying, ” The GREY GOOSE ‘Boulangerie’ concept is inspired by creator and Cellar Master François Thibault who challenged convention to create a vodka of exceptional quality from only the finest soft, winter wheat from Picardie, known as the ‘bread basket’ of France. For summer, the concept extends to bring a taste of the French Riviera to urban spaces around the world.”
We are looking forward to the next installment of this already legendary party. If it makes it to your town, be sure to do all you can to attend. It will be headed to twenty other cities as well as various European hotspots.
Chicago – July 27th
LA – August 25th
Hamptons – September 1st
Miami – February 2017
To add some summer elegance at home we’ve included the Grey Goose Le Grand Fizz recipe for you take with you day or night!
1 ½ parts GREY GOOSE® Vodka
1 parts ST-GERMAIN® Elderflower Liqueur
½ part freshly squeezed lime (approx. half a lime)
2 parts chilled soda water
(We also highly recommend serving this drink in an oversized wine glass and a snazzy garnish or two of your choosing!)